The Real Product of Innovation

The Real Product of Innovation

Most organisations measure innovation by what it produces.

A feature.

A patent.

A prototype.

Occasionally—if fortune smiles—an entirely new business.

Those are the visible returns.

They are not the principal one.

The real product of innovation is someone who becomes better at exploring uncertainty.

Ideas age.

Technology dates.

Even celebrated innovations are eventually copied, improved, or forgotten.

The rarer asset is the capacity to produce the next good idea.


A gym offers a useful analogy.

Nobody expects the weights to create value.

The weights change the person lifting them.

Experiments are to innovation what weights are to strength.

An experiment that fails commercially may still succeed educationally. It teaches someone to frame a hypothesis, test assumptions, abandon sunk costs, revise their thinking, and become a little more comfortable with uncertainty.

These are not simply innovation skills.

They are the habits of an adaptable mind.


Which explains why exploration so often looks idle.

Someone reading outside their discipline appears to be doing very little.

What is invisible is the collection taking shape inside their head.

Innovation is often less an act of invention than an act of introduction.

Daniel Kahneman introduced psychology to economics.

John Jumper introduced artificial intelligence to chemistry.

Miuccia Prada introduced political science and theatre to fashion.

None invented a new discipline.

They changed an existing one by importing another way of seeing.

That is where originality often begins.


Perhaps this is the strongest argument for protecting time to explore.

Not because every experiment succeeds.

But because every thoughtful experiment enlarges the mind that conducts it.

Ideas are the by-product.

People are the product.

Every idea eventually becomes obsolete.

The ability to produce another one does not.

The real product of exploration is not the next idea.

It is the person capable of producing the one after that.